Wednesday, May 18, 2005
$$ words
Courtesy of http://www.snappyquick.com/Creating_Killer_Copy_for_Ads_692_13_article.html.
There are certain words that have the power to turn prospects on and motivate them to buy. Some examples are:
Free, love, safe, new, benefits, right, you, alternative, security, sale, now, value, fun, save, gain, money, happy, advice, how to, discover, introduce, easy, your, proven, penetrate, suddenly, proud, healthy, guarantee, natural, fast, precious, secret, solution, magic, and comfortable.
Words to avoid are:
Buy, difficult, death, obligation, wrong, failure, decision, fail, bad, deal, cost, sell, taxes, liability, worry, loss, hard, and contract.
[Uh, I won't say it.]
Read or Post a Comment
I actually like the word "death" (obviously). I'm a fan of "sell" too, particularly when used in the sentence, "Your latest novel is really going to sell!" *smile*
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